Our mission
To help people make the most of their free time through real adventure.
We do this by building real-world fitness, developing new skills, and sharing the journey with others who want the same.
Who we are
Founded in December 2024. Built on real skills and real adventure.
Our coaches and leaders have decades of combined experience running trips, guiding climbs, and helping people prepare for challenges they never thought possible.
Founded
December 2024
Est. in the cold
Trips run
18
And counting
Funded by
Jove Club is funded wholly by Freddie and the savings he worked hard for. No investors. No parental safety net. All in.
The founder
Freddie Sankey
Freddie spent six years as a Royal Marines officer, leading marines in some of the world's most demanding environments. He left to pursue a career in finance, first at Barclays, then Goldman Sachs, and spent six years watching his sense of purpose outside of work and family life disappear.
The antidote was always the same: get outdoors, train for real world objectives and importantly, do it all with people who want the same. It didn't matter if it was trail running, mountaineering, rock climbing or hiking.
In November 2024, he left financial services for good and put every penny of savings into building Jove Club, the thing he'd wished existed when he moved to London.
Qualifications
- Mountain Leader AwardQualified
- Outdoor First AidQualified
- Coach in Running Fitness (CIRF)Qualified
- Winter Mountain LeaderAssessment pending
All Jove Club trips are led by vetted, qualified instructors, the right person for each type of trip. Freddie's qualifications inform how trips are designed and run.
Why we're different
What makes Jove Club work.
01
We make you a more capable adventurer
Not a random group leading nature trails. We teach skills you can actually use, to achieve bigger goals, plan your own routes, and lead your own adventures with confidence. Every trip sets you on a path with purpose.
02
No fads. No shortcuts.
Fitness should never be a limiting factor in your fulfilment. It takes a long time to build the kind of fitness that lets you do whatever you want, whenever you want. There are no shortcuts. But when you get there, everything becomes possible.
03
You'll see these people again
With other adventure companies, you go away with strangers you'll never see again. At Jove Club, there's a good chance you'll have met people before the trip, at a session, on a previous adventure. The bonds are real because the experiences are real.
What you're joining
When you book a trip, you're joining Jove Club.
It doesn't matter how experienced you are, how fit you are or how much stash you have... When you book any Jove Club event you become a Jove Club member. We're trying to help people get more out of their free time through adventure. The people you do it with are what make the trips special.
The story
As told by Freddie.
2012-2013
Royal Marines officer training
Completed training to become a Royal Marines officer, a childhood dream. Learned how to build elite groups and develop fitness for the hardest environments.
2013-2018
An adventurous life with purpose
Six years living with purpose, variety and travel. Surrounded by close friends doing things that mattered. The benchmark everything else would be measured against.
2018-2024
London. Barclays. Goldman Sachs.
Moved to London and spent six years in financial services. Purpose and motivation faded. The answer, rediscovered through meaningful training and frequent adventure, became the blueprint for Jove Club.
Nov 2024
Left financial services
Quit a lucrative career with the singular aim of changing people's lives.
Dec 2024
The club was born
Started the first training sessions in the dark cold of winter. Couldn't believe people actually turned up.
Mar 2025
First Jove adventure trip
Headed to the Brecon Beacons. One of the people who came had never run before. We got them through their first 10km, then up their first mountain. Watching someone discover something they didn't know they were capable of. That was the moment.
Sept 2025
Multiple trips. Real progress.
Climbs, hikes, scrambles, trail runs and a Welsh 3000s challenge completed. Some people on their fourth trip. Others trained for races they'd previously thought impossible. First week-long expedition to the Scottish Highlands.
2026
The first winter, and the first trip abroad
Five days of winter skills in the Cairngorms, our first time out in Scottish winter. Fifteen people on the Welsh 3000s. Nine days moving through Glencoe, Skye and Torridon. Austria in August, walking and climbing out of the Stubai Valley. Multi-pitch and scrambling in Snowdonia in October. The free London trail runs grew from a handful of us to twenty three on Hampstead Heath, and the training app went into beta.
2027 →
Bigger objectives, further afield
Two winter weeks running side by side in Aviemore, skills for people starting out and mountaineering for people ready for ropes and steeper ground. The Scottish 4000s in June, seven days and nearly 100 miles linking every 4,000ft peak in the country, Ben Nevis to Cairn Gorm. Georgia and the Greater Caucasus in October, the first trip beyond the Alps. Kyrgyzstan and the Tian Shan the year after.
You know what to do next
When you book a trip, you're joining Jove Club.
Everything starts with a trip. The rest follows.